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Conference Tutorials
Tutorial A: Principles of Web Operations Management
Instructor: Lisa Welchman, founder and principal, Welchman Consulting
There's more to managing a web site than selecting the right technologies. Based on extensive experience working with federal agencies, this tutorial will focus on fundamentals of Web Operations Management (WOM). Lisa will detail the 4 dimensions of WOM and provided practical tips and suggestions for managing Federal Web Operations.
Information covered:
Strategy & Governance
- Building and staffing a web program
- Review of Web Governance Lifecycl
- Review of standards categories for web
- Methods for measuring governance and strategy maturity
Content, Data Applications
- Information Architecture in a nutshell
- Taxonomy & Metadata in a nutshell
- How content, data and applications interact on the web and why you should care
- Structuring content for search and retrieval
Process & Workflow
- Steps for building sustainable web processes
- Understanding your agency's web production style
- Measuring web processes and workflow against standards
Tools & Infrastructure
- What are your key product choices (portals, search engines, CMS, et al) and what's the difference between them
- Matching technology solutions to content management problems
- How to tell what product you should deploy first, second, third, etc.
This tutorial is an excellent pre-cursor to the afternoon session, "Web Content Management Systems: Architectures and Products."
Tutorial B: Enterprise Portals: A Primer.
Instructor: Tony Byrne, Founder, Principal, CMS Watch
Join your peers for a half-day workshop that can help you and your team understand Enterprise Portals, including the business rationale, software capabilities, the marketplace, and implementation pitfalls. CMS Watch founder Tony Byrne leads an intensive, fast-paced introduction to Enterprise Portals functionality, product categories, and specific vendors. Organized around 6 canonical use-cases for an enterprise portal, the session concludes with a roadmap for product selection. Learn:
- 12 key attributes of enterprise portal technology, including questions you should ask and how vendors differ in how they achieve basic functionality
- 3 categories of portal products, including features and typical price ranges
- Specific characteristics of sample portal vendors in each category
- How to start evaluating and ultimately select suitable technologies for an organization
- The most common enterprise portal pitfalls, and best practices for avoiding them.
Tutorial C:
Web Content Management Systems: Architectures and Product
Instructor: Tony Byrne, Founder, Principal, CMS Watch
Join your peers for a half-day workshop that can help you and your team understand Web Content Management technologies, architectures, and the marketplace. CMS Watch founder Tony Byrne leads an intensive, fast-paced introduction to Web Content Management functionality, product categories, and specific vendors. The session concludes with a roadmap for product selection. Learn:
- 16 steps in the Web CMS lifecycle: questions you should ask and how vendors differ in how they achieve basic functionality
- 7 categories of CMS products, including features and typical price ranges
- Specific characteristics of sample vendors in each category
- How to start evaluating and ultimately select suitable technologies for an organization
- The 4 most common CMS pitfalls, and best practices for avoiding them
This session assumes you have developed a business case and at least some semblance of requirements such that you want to get into the nitty-gritty of product functionality and architectures. As a vendor-neutral presentation, this seminar will enable you to sharpen your organization's CMS needs and identify suitable technology choices.
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