Opening Keynote Panel: Industry Experts Debate Current and Future Trends in Content
Technologies
The pace of information technology development
continues to quicken: government enterprises are gaining valuable
experience in implementing content applications, and software
vendors continue to try to innovate ahead of the competition.
Meanwhile, as most enterprise applications become more content-oriented,
content technology developments are coming from a broader base
of suppliers and developers, affecting short and long term content
management strategies across industry and government. Nevertheless,
as government enterprises learn critical lessons in adopting
content technologies, and some initial best practices are emerging.
Our opening panel of industry experts will look at both specific
technologies and market trends. This will be a lively interactive
panel with plenty of debate.
Government Keynote Panel: Key Issues in Federal Content Technologies
Federal agencies lie at the center of a digital content whirlwind. They
must meet government-wide mandates on website and information
management, as well as address new NARA guidance on records management.
At the same time, agencies are striving to develop more measurably
usable and customer-centric information packages. And OPM and others
are launching major new publishing initiatives that could ripple across
government. Meanwhile, new and more powerful technologies for search,
collaboration, and records management are coming on-line. How are
agency leaders dealing with diverse and sometimes competing demands on
how their agencies can better manage content? Find out as GCN Editorial
Director Wyatt Kash moderates a panel of federal IT leaders.
Moderator: Wyatt Kash,Editorial Director, Government Computer News Speakers: Michael L. Wash, Chief Technical Officer, US Government Printing Office Tarrazzia M. Martin, Director, Information Sharing Enterprise, Implementation Services, Department of Homeland Security
WCM-1: Building
a successful business case for your agency CMS
Content management technology can help relieve overtaxed federal
content managers and add value for the enterprise, but CMS implementations
typically represent a significant, multi-year investment as
well. Join a panel of federal managers who have successfully
built a business case to justify the purchase of content management
technology. Discussion will include business case justifications,
anticipated efficiencies, and navigating the 300-B process.
Moderator: Christine Pierpoint, Welchman Consulting Speakers:
Jim Schulte, Content Manager, NHTSA.gov Brian Moran, Director, Office of IT Services, U.S. International Trade Commission
WCM-2:
Content Modeling 101, a cross-agency study
When done right, every content management system project should
include careful upfront content analysis. But how do you go
about modeling your content? How do you isolate contents and
at what level should you chunk content? This session will compare
and contrast the content modeling exercises of 2 different federal
agencies and provide attendees a roadmap for getting started
with their own content analysis.
Speaker: Don Bruns, Lead Information Architect, Aquilent
WCM-3:
Best practices in Federal Web Governance
Web content governance refers to how decisions get made with
respect to what content is published and how it gets published
across an enterprise. Federal agencies with multiple websites
and a history of casual oversight often face a serious governance
vacuums that can slow decision-making and reduce the return
on technology investments. Web Governance expert Lisa Welchman
will lead a panel of federal website leaders comparing alternate
governance models and identifying best practices for governing
large distributed web publishing efforts.
Moderator: Lisa Welchman, Founder, Welchman
Consulting Speakers:
Renee Lockhart-Trujillo, Internet Customer Services Center Director, SSA Jonda Byrd, Deputy National Web Infrastructure Manager, EPA
WCM-4:
Open-source CMS in the federal sector
Whether solving common content management business problems or providing
the foundation for unique content applications, open source has the
potential to lower costs and increase control over content
infrastructure. Because of their non-commercial environment, public
agencies can leverage the cooperative aspects of open source to better
share technology. There are numerous examples of municipal, state,
federal and foreign governments employing open source web content
management solutions. This session will discuss the opportunity for open
source, compare some of the technologies that are available, and then
present a case study of a specific initiative within the US Department
of the Navy to merge multiple websites onto a single open source
platform while enabling distributed authoring.
Speakers: Seth Gottlieb, Content Management Practice Lead, Optaros Page Glennie, DASN (ACQ) Web Site Director, Department of the Navy
WCM-5: Role of new media technologies in Government Part I: Blogs, Wikis, and RSS
New communications tools -- such as blogs, wikis, and RSS --
have proliferated in the past few years. In industry, many companies
now employ these technologies for collaboration, knowledge management,
and publishing applications, and innumerable vendors now market
products based on these new technologies. Meanwhile, some government
agencies have begun to experiment with these tools. Do these
agencies only represent the experimental fringe, or are they
early adopters of technologies that will soon be part of every
agency's bag of IT tricks? This panel will look at the actual
implementation experience: when do blogs and wikis make sense,
and when do they not? How do they fit into broader content architectures?
Moderator: Kurt Voelker, Managing Director of Technology Services, Forum One Communications Speakers: Kurt Voelker, Managing Director of Technology Services, Forum One Communications Michael Edson, Chief, Information Technology Office, Smithsonian American Art Museum
WCM-6:
Role of new media technologies in Government Part II: Intro
to Podcasting
Picking up where the previous session left off, this session will look at the increasingly popular "podcast" format. The first speaker, from NPR Digital Media in Washington, will describe how podcasts work; how you make them, broadcast them, and track usage. The second speaker will discuss NASA's experience with podcasting.
Speakers:
Jay Brodsky, NPR Digital Media Allison Hazen, Podcast Editor, NASA
WCM-7: Managing Large Web Publishing Systems: Lessons from the Washington Post
Large enterprises face complex and constantly evolving web publishing
requirements, but much can be learned from understanding how major media
firms address these challenges. Join 2 Washington Post Company CMS
managers as they describe how they deal with this complexity on a daily
basis across the myriad online properties under the Washington Post / Newsweek
umbrella. The first speaker will address how washingtonpost.com
publishes large volumes of information across multiple channels. The
second speaker will discuss how GCN.com and other PostNewsweek Tech
Media sites are working to "future-proof" their web publishing
operations for new media formats, higher monitor resolutions, and
advanced layout paradigms. The panel will conclude with an exploration
of lessons applicable for federal web publishing.
Moderator: Tony Byrne, Founder, CMS Watch Speakers: Chris Contakes, Manager, Content Management Systems,
Washingtonpost.Newsweek Interactive Alec Dann, Senior Vice President, Internet Publishing, PostNewsweek Tech
Media
WCM-8:
The future of the federal government web
Mired in the day-to-day operations of large, high-profile federal
web properties, it's easy to lose sight of long-term trends
in government website management. In a lively look into the
future of the government web, FirstGov.gov Senior Content Manager
Sheila Campbel will identify key patterns and emerging norms,
and leave participants with a peek at what the federal web landscape
might look like 5-10 years from now.
ECM-1: ECM
and the FEA
The Federal Enterprise Architecture (FEA) comprises a collection
of interrelated "reference models" designed to facilitate cross-agency
analysis and the identification of duplicative investments,
gaps, and opportunities for collaboration within and across
federal agencies. This session will look at Enterprise Content
Management in the context of the FEA. Inasmuch as there is no
Content Reference Model, do the Business Reference Model (BRM)
Service Reference Models (SRM) provide an adequate business
framework for architecting ECM solutions? Could either taxonomy
serve as an organizing principle for content in a production
system?
Speaker: James Melzer, Sr. Information Architect,
SRA International
ECM-2:
The iECM Standard: what's in it for you?
iECM -- "Interoperable Enterprise Content Management" -- is
a proposed standard sponsored by industry trade group AIIM.
The goal of the new standard is to produce a single set of functional
requirements for process oriented web services that enable disparate
enterprise content management systems, portals, and enterprise
applications to interoperate - better enabling content to be
exchanged, integrated, and managed securely between systems.
Led by FAA enterprise architect and iECM co-chair Paul Fontaine,
this session will look at how iECM can facilitate greater interoperability
among content technologies within and beyond federal agencies.
Speaker: Paul Fontaine, FAA, and co-chair iECM Committee
ECM-3: ECM Lite in the federal government This
session will chart how 2 agencies have taken advantage of what Gartner
calls "ECM Lite" and Forrester labels "Basic ECM." That is, not all
document management scenarios call for heavyweight document management
and ECM solutions. In many cases, simple document collaboration
capabilities can help agencies achieve core content management services
at a fraction of the cost and complexity of advanced systems.
ECM-4: Obtaining value from XML in real-world agencies
The growing focus on XML in the federal government raises some serious
questions for federal managers seeking to gain greater value from
information without disrupting their agencies' operations. This panel
will position XML in the flow of agency operations and, based on
experience with multiple agencies, will provide a basis for real-world
answers and practical applications. A leading consultant and a federal
XML adopter will explain the ways in which XML can be leveraged to
generate value, how XML can be useful in an imperfect implementation
scenario, and how XML can be adopted without massive funding
requirements. Federal managers grappling with whether, when, and how to
begin the move to XML-based information management will find this panel
a valuable resource.
ECM-5:
Making records management invisible
Everyone agrees that records management is essential to information
management more broadly, but line managers still often remain
reluctant to embrace RM technology for fear that it will excessively
intrude in employees' daily work. This case study will look
at how different federal agencies have sought to make records
management "invisible" to federal employees through careful
analysis and tightly integration with other content technologies.
Moderator: Tim Sprehe, President, Sprehe Information Management Associates, Inc. Denise Bedford, Senior Information Officer, World Bank Carol Brock, Carol Brock, Director of Information Assets, GAO
ECM-6:
ECM and information security
Managing content at an enterprise level offers the potential
for bringing the right information to the right person at the
right time. However, ECM places additional burdens on information
security regimes as well, and newer ECM technologies introduce
potential vulnerabilities. Join a panel of federal managers
discussing best practices in information security for enterprise
content management.
ES-1: New text
mining tools: hype vs. reality
Sometimes called "text analytics" or "content mining," text
mining borrows from the older realm of data mining in the business
intelligence field. It tries to apply BI principles to content,
using algorithms that parse text, discern patterns, and discover
relationships. A manager can consult the reports generated by
a text mining system and uncover relationships, insights, and
nuances previously not available. Sounds too good to be true?
Sometimes it is. Text-mining guru Steve Arnold will demystify
this alluring but complex technology and identify specific use-cases
in federal agencies.
Speaker: Steve Arnold, President, Arnold Information Technology
ES-2: Enterprise Search: the federal experience Google
has made everyone pay more attention to search. But providing effective
search capabilities across diverse enterprise information repositories
represents a far more complex problem than indexing web pages and
measuring link relevance. Join this panel of federal managers who have
implemented different search technologies as they share lessons learned
and advice for their peers.
Moderator: Steve Arnold, President, Arnold Information Technology Speakers: John Shirey, Search Master, US EPA John Murphy, Director, Office of E-Gov Solutions, GSA Martha Chaconas, Office Director, Electronic Media International
Information Programs, Department of State
* New Session added! 3:30pm - 4:00pm:
WhiteHouse.gov: Utilizing Technology to Communicate the President's Agenda Online
As the Internet continues to rapidly evolve, federal government web sites are constantly adapting to meet the needs of their visitors. The White House's Internet and E-Communications Director will provide a brief overview of the White House web site and discuss how technology is being used to assist in communicating the President's message to a growing online audience.
Speaker: David Almacy, Internet and E-Communications Director, The White House
Closing Panel: Town Hall Session
What are the key take-aways?
Stick around for this closing panel of your peers synthesizing
key lessons and immediate "take-aways" from the conference.
Offer your opinions and pose any final questions for the group
to answer. Here's where you get a chance to clarify, wrap up,
and bring back everything you've learned over the previous 2
days.
Speakers: Catherine Teti, Managing Director
for Knowledge Services, GAO Susan Fagan, Program Analyst, EPA Sheila Campbell, Senior Content Manager, FirstGov.gov Joseph Smith, OCC US Treasury Rand Ruggieri, Program Manager, Office of the CIO, International Trade Administration, Commerce Department
