In Boston this year we will be focusing on the broad range of content technologies available for enterprise applications, including widely deployed technologies like content management and enterprise search. We will also be looking at the use and applicability of newer technologies for corporate content applications, especially blogs, wikis, RSS, and "rich internet" applications.
Because of the need to apply content technologies throughout enterprises, the variety of business applications involved, and the diversity of relevant content technologies, we are organizing our Fall conference program by categories of job function, rather than by technology. This should make it quicker and easier to choose the educational program that will most directly meet your needs. For example, If you are responsible for managing content, you should first look at the Content Managers track, but depending on where you are with your project, there may be a technology you need to learn more about in the Content Technologists track, or, if you specifically manage financial documents, the Business & Compliance Managers Track.
The 5 tracks are:
Content Managers Track (CM). This track is for anyone managing content of
any type, for everything from small websites, to knowledge management intranets,
to large enterprise content strategies.
Content Technologists Track (CT). These sessions are for IT or technically
oriented content or business managers. The material is a little more technical and
looks at a select set of content-related technologies.
Marketing Managers Track (MM). This track is designed for content managers
who need to manage marketing content, whether for an e-commerce site, or a
cross-media brand or publishing strategy.
Business & Compliance Managers Track (BC). This track is for managers
responsible for compliance, governance, and managing content to enhance
business processes and risk reduction.
Content Technology Works Track (CTW). This track presents and examines
case studies that have been evaluated as part of the Gilbane Content Technology
Works Program. The emphasis is on all aspects of successful content-oriented
Are you a Content Manager? an IT Strategist or Project Manager? a Business Manager or Marketing Manager that needs to improve or streamline information creation, management and delivery? Do you relate to the "?" in the diagram below? If so, join us in Boston and learn how to apply the right technologies to your business application from experienced content management practitioners, consultants, and technologists.
Keynote Panel: New Technologies You Need to Consider for Content Management Strategies
The pace of information technology development continues to increase as organizations develop experience in implementing content applications, and as software vendors vie to incorporate their customer's feedback into product technologies ahead of the competition. As most enterprise applications become more content-oriented, content technology developments are coming from a broader base of suppliers and developers. This session will look at a couple of technologies relevant to content-oriented applications you may not be aware of, or may not think of in the context of content management strategies. Complementing this session are the analyst panel, and the Keynote debate on Enterprise use of Blog and Wiki technology.
Keynote Debate: Blog, Wiki, and RSS Technology - Are they Enterprise Ready? Applicable? Or a Passing Tempest in a Teacup?
Most of you have probably not seriously considered using these technologies in enterprise applications. Yet there are companies using these technologies for collaboration, knowledge management, and publishing applications in corporate environments, and there are vendors marketing products based on these to businesses like yours. Do these companies only represent the experimental fringe, or are they early adopters of technologies that will soon be part of every IT department's bag of tricks? In this session we'll take a look at the suitability of these for corporate use and hear from both skeptics and proponents of, for example enterprise or group blogs. You will come away from this session able to discuss these issues with your colleagues back in the office.
CTW Keynote Panel: Enterprise Panel on Best Practices & Implementation Strategies
Speakers in the keynote session for the CTW track complement the opening keynote on technology and trends by sharing their experiences with actually putting content technology to work. This panel features enterprise executives who will describe how their companies leverage the technologies discussed in the first keynote. We'll examine actual business and IT planning scenarios and identify the characteristics associated with successful content technology deployment. The panel sets the stage for the day's track of user success stories and case studies.
CONTENT MANAGERS (CM TRACK)TOP CM-1. The Right Way to Start a CMS Project
Too many organizations start content management projects by looking at product technology and neglecting the two other main ingredients to a successful implementation: the content that will be managed, and the interface and workflow that determine the acceptance and productivity of the users of the system. In addition, few companies take advantage of information from other content management practitioners' experience. In this session three experienced content management consultants will provide you with information and advice to help you get off to a solid start for a successful CMS project or strategy.
Erik Hartman, Hartman Communicatie BV, What are Other CM Practitioners Doing?
Ann Rockley, President, The Rockley Group, Optimizing Content for Content Management
Theresa Regli, Director, Content Management and User Experience, Molecular, User-Centered Design: Redeeming Content Management for the Business User
CM-2. Avoiding the Big Mistakes in a CMS Project
Getting started on your project successfully doesn't mean there won't be opportunities to inadvertently make mistakes as you get further along in your project. Sometimes a CMS implementation seems to be going along fine and suddenly it becomes clear that things are just not happening the way you anticipated. In this session experienced CMS consultants will explain different aspects of what they have seen go wrong in CMS implementations, and tell you how to avoid these nasty surprises.
Lisa Welchman, Welchman Consulting, Web Governance: Figuring Out Who’s in Charge of Your Web Site and Why You Can’t Get Anything Done
Kim Williams-Czopek, Director of Project Management, Duo Consulting, Avoiding Common Pitfalls at Every Phase of the Web Content Management System Implementation
CM-3. Real-life Reuse of Content
Building "single-source" content and publishing systems that actually achieve content reuse is something that many organizations would love to be able to do. However, many enterprises give up when they realize that, as important as such a goal is, it can be very difficult to accomplish. Successful single-source systems that reap the benefits consultants claim can, and have been implemented. In this session you will hear from content management practitioners who were brave enough take on the challenge and learn what they built and why they succeeded.
Direcctor of Content Architecture & Systems, Informed Publishing, Designing an XML Single-Source System from the Ground Up
Mike Draper, COO, Network World, Achieving True Content Reuse
CM-4. Putting DITA to Work: A New Approach to Creating and Using Modular Content
Single-source publishing has matured as a method for producing complex documents in many formats. XML in particular has become the preferred format for single-sourcing, enabling companies to both repurpose their content into different formats and reuse content modules in different content types. The premise-and promise-is that a procedure that appears in one document can be stored once, edited once, reused in many different documents and repurposed into many different formats. For all of its upside, XML-based single-source publishing can be expensive and complicated to implement. It requires tool development, data conversion, and system integration prior to realizing the benefits of repurposing and reuse. To mitigate this, some vertical industries have developed their own XML tag sets. While successful on their own, these vertical industry efforts have not been extensible to other industries. The Darwin Information Typing Architecture, or DITA, is showing early promise as a way to reduce costs, conversion, and integration efforts within organizations that develop documentation for many kinds of products. DITA was recently ratified as a standard by OASIS (the Organization for the Advancement of Structured Information Standards). Attend this session to hear how companies are beginning to reap the benefits of putting the standard to work.
CM-5: Choosing Repository Applications & Enterprise Search Strategies
Choosing product technologies for content management solutions is more difficult than it is for most other enterprise software applications - there are more overlapping categories of products, as well as greater integration requirements. Even choosing between a content management, digital asset management, or document management repository solution can be a major challenge. Search is an ever more critical component of any content solution, but deciding where and how to integrate search with repository applications can also be a complicated decision. This session will provide you with insight to help with both of these decisions.
CT-1: Open Source vs Hosted CMS Strategies
Organizations looking to avoid the up-front costs of software licenses for their content management applications generally have two options: they can choose from a large number of open source CMS tools, or they can pick one of the hosted CMS suppliers. (They might also negotiate a customized financing plan with a CMS software vendor - but that is a very different kettle of fish.) In this session an integrator, a hosted software vendor, and open source supplier square off on the issue.
Gregor Rothfuss, V.P., Apache Lenya, Apache Software Foundation Open Source CMS Options
CT-2: Content Integration Strategies
Integrating content is often the biggest challenge enterprises face when implementing anything more complex than a simple website. Older EAI (Enterprise Application Integration) approaches, as well as newer EII or ECI (Enterprise Information Integration or Enterprise Content Integration) solutions can help, but dealing with large volumes of rapidly changing content from multiple sources requires a strategic approach that includes architectures, standards and new technology. This session will provide you with important information to consider when designing your own content integration strategy.
CT-3: The Analysts Debate Content Technologies and Trends
Our analyst panel looks at the big issues affecting content management strategies, including trends in the market, technology, and best practices. The panel includes experts from multiple analyst firms who are thought leaders debating content management vs. enterprise content management, enterprise search, the role of database platforms, intranets, portals, information integration, other content technologies. The panel will look at market consolidation and the tough issues facing both vendors and users, and make predictions about the next 12-18 months. This panel is designed for anyone with a stake in content management whether project manager, business manager, IT strategist, consultant, integrator, market or financial analyst, or vendor, and will provide an informed context for what you will hear in the rest of the conference and see in the demo pavilion.
CT-4. 2005 CMS Idol - Round 1
Help crown the "2005 CMS Idol" in a fast-paced, entertaining set of competitive demos. Six CMS vendors will present 6-minute demos showing the best features of their systems. If you prefer succinct, comparative presentations to long-winded demonstrations, this is the session for you. An expert panel of judges will offer pithy commentary, but the best part is: you vote for the winner! The top 3 finalists will face off in Round 2 during tonight's reception.
Moderator: Tony Byrne, Editor, CMSWatch; Author, The CMS Report
CT-5. One Minute with a Digital Asset Management Vendor
Our One Minute with a CMS Vendor has proven so popular at all our events that we are expanding coverage to DAM vendors (and Enterprise Search vendors too! - see below). A representative group of DAM vendors will be asked a question by an expert DAM consultant and each given one minute to respond in turn before a buzzer goes off. If you prefer immediate, succinct answers to your questions over mining through piles of literature or sitting through presentations or demos this is the session for you.
Brian Meek, Product Marketing Director, MediaBin, Interwoven
CT-6. One Minute with an Enterprise Search Vendor
Our One Minute with a CMS Vendor has proven so popular at all our events that we are expanding coverage to Enterprise Search vendors (and DAM vendors too! - see above). A representative group of Enterprise Search vendors will be asked a question by an expert Enterprise Search consultant and each given one minute to respond in turn before a buzzer goes off. If you prefer immediate, succinct answers to your questions over mining through piles of literature or sitting through presentations or demos this is the session for you.
Moderator: Erik Arnold, Consultant, Infozen, Inc., Co-owner, Arnold Information Technology
CT-7. Building Complex Content Applications
Processing content has never been easy and the difficulty of managing it continues to be underestimated by many IT departments. Of course there are some content applications that are extremely complex to build and manage. This session includes a look at what issues and technologies might be involved in building a truly complex content application, including a look at an application for information analysts involved in analyzing vast amounts of different types of content for uncover terrorist threats.
Moderator: Russ Edelman, President & CEO, Corridor Consulting
Steve Rizzi, Vice President for Operations, Science Applications International, XML Enables a High-Volume, Near Real-Time Information Analyst Support System (IASS)
BC-1. The Latest on Managing Electronic Records
By mapping out a content and storage architecture organizations can provide business units with a more seamless approach to managing the full life-cycle of content, from its generation through its retention or destruction, and providing users with more seamless access to content by providing transparent performance and protection. This session will define a framework that organizations can use to establish a corporate policy, review the current IT strategy and analyze the existing technology portfolio, and only then select a vendor, install and integrate software, and begin managing the ongoing process of capturing, classifying, archiving, reviewing, and destroying records. Critical steps will be described including relating the IT strategy and existing technology portfolio back to the organizational policy regarding records and communications, considering a storage strategy, discussing enterprise content and records management (RM) needs, and considering the need for archiving forms of electronic communication other than e-mail, such as instant messaging.
Neil Araujo VP Marketing & Product Management for Legal and Professional Services , Interwoven
BC-2. XBRL - Current State of the Art
XBRL (eXtensible Business Reporting Language) is the rapidly emerging XML-based language for tagging and managing financial data. Banks are now required to submit quarterly reports in XBRL, and the SEC has initiated a trial program that could eventually result in XBRL's use as the standard language of financial reporting. The IT staff of every public company should be paying attention to XBRL and learning about how it is structured and how it can be used. In this session we provide an introduction to the differences between XBRL and other, more typical XML languages. We also look at XBRL's use for financial reporting and its emerging application as a financial content management language within a company's operations.
BC-3. E-mail Management and Compliance
Getting control of e-mail is perhaps the most pressing compliance problem facing companies today. Many companies either do not have a readily accessible record of the e-mail messages that are being sent and received--or they have a system that amounts to a pit filled with messages that are not sorted and that are never deleted. If and when such companies face a legal discovery action, they have an expensive headache that can effectively compel them to settle the case, because they simply cannot afford the cost of discovery and defense. In this session we look at solutions that companies are putting in place today to solve this problem. What is working? What parts of e-mail management and archiving need to work better?.
MM-1: Using Content Management Technology to Increase Revenue
Much of the "irrational exuberance" of the dotcom boom was due to unrealistic expectations about the ability of personalization and Web commerce applications to dramatically increase sales - the mistake was to confuse the actual long term promise with severely limited short term deployments. The promise is still there and it is getting easier to benefit from commerce-oriented Web applications as enterprises, vendors, and consultants all gain experience with both the technology and the way customers use the Web. Today there are many successful e-commerce deployments, and this session will present enlightening examples.
Moderator: Scott Abel, Content Management Strategist, The Content Wrangler
Brad Rosenthal, Director of Internet Strategy, Thrifty Car Rental, Leveraging ECM as the Cornerstone of an International e-Commerce Effort
David Terry, VP, Sales & Marketing, Hot Banana Software
MM-2: Blogs & Wikis @ Work
In our keynote debate we discuss the pros and cons and speculate on the use of blog, wiki technology, sometimes referred to together as "social software". In this session we leave aside labels and look at examples of actual use of blog and wiki technology in corporate applications. For a look at some of the ways businesses are using blogs and wikis, take a look at our survey at http://gilbane.com/surveys.html.
MM-3: Promoting and Protecting Content
Marketing applications need to be especially focused on two aspects of content: Getting eyeballs on the content, and ensuring content use meets various requirements. Marketing and product content needs to be found to be effective, and most Web content is found via search engines, so understanding how to manage your content so the search engines can make it available is critical. No matter what kind of business you are in, some of the content you use and publish will need to have certain use-rules associated with it. Sometimes these have to do with intellectual property, sometimes with distribution contracts, sometimes with brand control, and sometimes with many other business requirements. This session looks at both of these issues and provides must-have information for marketing managers.
Martha Nalebuff, Director of Policy and Strategy, Media, Entertainment & Technology Convergence Group, Microsoft, Intellectual Property Rights, Content Abuse, and Digital Rights Management (DRM)
Adam Howitt, Senior Architect, Duo Consulting, Content in the Context of Search Engines
MM-4: Implementing Automated Cross-media Publishing
Delivering content through multiple channels has been critical for many business applications since the early days of electronic documents. Today, achieving anticipated ROI often requires multi-channel delivery even though it can be difficult and costly to implement. Even combining a Web and print channel can be a major challenge. This session will help you understand why it is so hard, who is doing it today, and what the best practices are.
CTW-1. Content Challenges in Global Enterprises
Companies that operate globally face a number of challenges when it comes to creating, managing, and publishing product and technical content. It's most common to think of translation and localization requirements, but the scope of the challenges are larger than multi-lingual publishing. Issues include effectively managing geographically dispersed content creators, dealing with multiple authoring tools and content management systems, syndicating content through dealer and partner networks, and keeping the technology platforms as well as content in synch. In this user case study session, attendees will learn how global enterprises are dealing with some of the toughest content issues that are critical to successful international business.
CTW-2. Developing Sustainable Content Strategies
Every successful deployment of a content management application begins with a well-planned content strategy. Smart companies know that attention to the strategy doesn't end when the pilot project or initial implementation is up and running. Content strategies must be maintained and updated in order to deliver a return on investment in creating them in the first place. Who is best positioned to fill this important role within an organization? What tools and techniques can be brought to bear? Where and how do companies fail to keep their content strategies central to their business processes? User speakers in this session will address these and other issues that are central to developing sustainable content strategies.